University of Michigan-Dearborn Lacrosse
GOAL
The goal for the University of Michigan-Dearborn Lacrosse team was to help increase the popularity of lacrosse. This included creating a TikTok channel that would showcase the team’s culture and success, which ultimately led to increased recruitment.
SOLUTIONS
- Engage with current and prospective student athletes, boosting the team’s visibility and making lacrosse more prevalent on campus.
- Collaboration with other sports on campus to support promotional efforts.
- Created social media campaigns that highlight the sport’s growing influence.
- Collaboration with local businesses, like animal shelters, to promote community involvement.
SOCIAL MEDIA HANDLES
Instagram: @umdearbornmlax
Facebook: University of Michigan-Dearborn Men's Lacrosse
Twitter: @umdearbornmlax
TikTik: @umdearbornmlax
Design Work
Video & Content Creation
The Results
