PENSACOLA ICE FLYERS
GOAL
The goal for the Pensacola Ice Flyers was to increase fan engagement and strengthen the team’s online presence. This included real-time content updates during games, managing player stats, and collaborating with the SPHL and local media for seamless content sharing.
SOLUTIONS
Social Media Management for real-time updates during home and away games.
Content Creation and Distribution via Dropbox for SPHL and local media.
Utilization of Fannex for interactive fan engagement and HockeyTV for video content.
Collaboration with local businesses to ensure broad coverage of events and games.
SOCIAL MEDIA HANDLES
Instagram: @pcolaiceflyers
Facebook: Pensacola Ice Flyers
Twitter: @pcolaiceflyers
TikTok: @pcolaiceflyers
Visit my Gondola profile to view my portfolio of digital content with the Pensacola Ice Flyers: Here
The Pensacola Bushwackers Rebrand
The Pensacola Bushwhackers rebrand was a comprehensive effort to refresh the team’s identity, strengthen its connection to the community, and enhance fan engagement. The goal was to establish a bold and recognizable brand that resonated with fans while creating new marketing and sponsorship opportunities. This included:
New Name & Branding:
Used an alternative logo, color scheme, and preset for all social content to ensure a cohesive brand identity.
Redesigned all graphics, motion elements, templates for socials, and digital displays to reflect the new brand.
Launched new jerseys, apparel, and merchandise to align with the rebrand.
Game Day Experience:
Rebranded all video board and ribbon content to match the new identity.
Developed themed intermission activities, including music, intros, and visuals, to reinforce the rebrand.
Sponsorships:
Partnered with Lagunas, a local business that sells Bushwackers, making them available during the game.
Offered a limited edition Pensacola Bushwackers cup in collaboration with Lagunas.
My Role as a Digital Content Creator:
Played a key role in executing this vision through social media management, branded content creation, and real-time coverage to maintain a cohesive brand identity. Helped shape the team’s visual storytelling and fan engagement strategies throughout the rebrand.
