PENSACOLA ICE FLYERS
The Goal:
Increase fan engagement and strengthen the team’s online presence. This included real-time content updates during games, managing player stats, and collaborating with the SPHL and local media for seamless content sharing.
My Role:
Managing real-time updates, media distribution, and fan-first engagement strategies across multiple platforms.
Key Contributions:
• Social Media Management: Posted real-time updates during home and away games to keep fans connected.
• Content Distribution: Shared photo and video content via Dropbox with the SPHL and local media for broader exposure.
• Fan Engagement Tools: Leveraged Fannex for interactive promotions and HockeyTV for game coverage.
• Community Collaborations: Worked with local businesses and media to amplify event coverage.
SOCIAL MEDIA HANDLES
Instagram: @pcolaiceflyers
Facebook: Pensacola Ice Flyers
Twitter: @pcolaiceflyers
TikTok: @pcolaiceflyers
Visit my Gondola profile to view my portfolio of digital content with the Pensacola Ice Flyers: Here
The Pensacola Bushwackers Rebrand
The Pensacola Bushwhackers rebrand was a comprehensive effort to refresh the team’s identity, strengthen its connection to the community, and enhance fan engagement. The goal was to establish a bold and recognizable brand that resonated with fans while creating new marketing and sponsorship opportunities. This included:
Goals:
- Reintroduce the team with a bold new look.
- Create unique sponsorship opportunities.
- Engage fans through immersive in-game content and branded visuals.
Rebrand Strategy:
- Brand Identity:
- Rolled out an alternate logo, custom color palette, and cohesive preset used across all digital content.
- Redesigned all graphic templates, motion assets, and digital displays to match the new identity.
- Released new jerseys, apparel, and themed merch drops.
- In-Arena Experience:
- Rebranded all scoreboard and ribbon board visuals.
- Designed themed intermission content — intros, music, and fan cam overlays — aligned with the Bushwackers vibe.
- Sponsorship Activation:
- Partnered with Lagunas, a local bar, to serve Bushwacker cocktails during the game.
- Created a limited-edition Bushwackers souvenir cup, available only in-arena.
My Role as a Digital Content Creator:
- Led visual content creation and brand execution across social, web, and in-game screens.
- Captured and edited content in real time to maintain momentum and reinforce the team’s new voice.
- Helped shape long-term fan engagement strategies using digital storytelling and consistent branding.
Design Work
