University of Michigan-Dearborn Men’s Hockey
GOAL
The University of Michigan-Dearborn Men’s Hockey team aimed to boost fan engagement. This involved a complete rebrand, including the creation of a new TikTok channel, to connect with a younger audience and showcase the team’s dynamic presence both on and off the ice.
SOLUTIONS
- Social Media Management for real-time updates during home and away games.
- Complete rebrand, including updated logos, team colors, and marketing materials.
- Collaboration with local businesses, like animal shelters, to promote community involvement and support local causes.
- Collaboration with other University of Michigan-Dearborn teams to create shared content.
SOCIAL MEDIA HANDLES
Instagram: @umdearbornmhky
Facebook: UM-Dearborn Wolverines Men's Ice Hockey
Twitter: @umdearbornhky
TikTik: @umdearbornhky
THE INSTAGRAM FEED
Design Work
Video & Content Creation
The Results
